by Jamison Aweau / August 7, 2013
Australian motorcycle fiends Deus ex Machina continue to expand their worldwide reach, opening their latest store in the Isola district of Milan. Following on from locations in Bali, California and Sydney, the brand look beyond a simple retail space, creating a sort of compound/general hangout dubbed ‘The Portal of Possibilities, ‘ where visitors can spend time staring at beautiful bikes, buy Deus and non-Deus goods, drink at the bar or get fed in the cafe. An accessible route into the sometimes closed-off world of motorcycles, “Deus ex Machina is a step bigger than a brand: it’s a culture…all are welcomed under the Deus roof.” Described as “A collision of open spaces, high ceilings and beautifully thought out industrial interiors” press play to take the tour.
Deus ex Machina - Via Thaon Di Revel 3, 20159 Milano, Italy