by Jamison Aweau / October 10, 2013
FELTRAIGER is an American menswear label based in the lower east side of New York City. The brand is driven by an idea of American rebellion, while individual collections gather inspiration from specific American sub-cultures. We call the brand “New American Classic”, and aim to create classic American garments with updated details. Everything produced by FELTRAIGER is made in the United States in limited numbers and built with the intention of being passed down to future generations.
The name FELTRAIGER (pronounced FEL-TRAY-GER) represents a family’s new start in the United States of America. Daniel and Jonathan Feldman, the brand’s founders, had family who emigrated from Russia to New York City in the early 1900’s. Upon their arrival at Ellis Island the family name, FELTRAIGER, was changed to Feldman in an attempt to Americanize it.
Maintaining its sense of durable design merged with a rugged yet sleek appeal, Feltraiger has released their 2013 fall/winter “Ride The Lightning” collection. Designed at the hand of Jon and Daniel Feldman, the collection borrows inspiration from its New York roots, with an all-American aesthetic that is reflected in the clean and strong apparel composition. Offering up a series of fresh denim and oversized-plaid prints, the collection maintains a slim-fit and edgy feel that is reflective of youth culture and artistic rebellion.