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Meet Adam Kallen and Alex DiMattio two friends who come from very different backgrounds but are united in their dream of opening a new kind of motorcycle shop. Taking all of the things they love, coffee, clothing, accessories and of course motorcycles the friends found a space in Brooklyn and got to work.

Normally, we do a brief history on the company and a little of what they do here at Whiskey Grade but we wanted the video to speak for itself. Opening a business that has been a dream of yours can be an emotional experience and I believe this is something that is portrayed within the video.

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