Esurance recently put together a social channel called “Why I Ride”. They persuade current motorcyclists to engage in their social channels and tell their own personal stories of why they ride motorcycles. They have been putting together a video series. The first video includes Matt Work of the Piston & Chain motorcycle club where he discusses San Francisco’s motorcycle culture and his love affair with motorcycles. Check out this beautifully shot film.
San Francisco Motorcycle Culture – “Why I Ride” Series