by Jamison Aweau / January 10, 2014
Today Spiewak, the 110 year old American outerwear brand, launches the next chapter in its iconic history. The brand has transformed its heritage and molded it into a modern expression of classic utilitarian garments for men and women. The fall / winter 2014 collection will make its wholesale debut at Pitti Uomo (January 7-10) and Bread & Butter (January 14-16) in Europe. Industry veteran Maurizio Donadi is serving as the brand creative director. Together with his team at Conduit Creative Office, he is leading all associated channels for the brand and bringing expertise and experience to guide the Spiewak brand vision into the future.
“The new Spiewak is an exercise in utility and simplicity. It’s a perfectly modern expression that fits the way people live now. We wanted people to experience these products and understand them through the lens of current culture and then discover that the brand is over a hundred years old.” Said Donadi. The fall / winter offerings will be split into two distinct product lines, the main Spiewak which range which consists of outerwear for men and women that blends modern details, fabrics and shapes with distinct Spiewak styles. FW14 will also see the launch of Spiewak Golden Fleece, an offering of the iconic Spiewak pieces from its archive. This heritage collection will be solely focused on recreating special pieces from Spiewak’s rich history.
In 1904, Isaac Spiewak opened a store in Williamsburg, Brooklyn selling handmade sheepskin vests for stevedores on the Brooklyn waterfront. Today, more then a century later, the company that Isaac began in working class Brooklyn endures as an iconic outfitter of utilitarian clothing for today. Trusted by the soldiers of WWI, WWII, police, firefighters and first responders for generations, Spiewak embraces its heritage while also looking toward the future. Launching for fall / winter 2014, the Spiewak icon endures.