In the words of fashion great Yves Saint Laurent, “fashion fades, style is eternal.” Iconic American denim maker Levi’s are offering up a dose of their eternally utilitarian leanings with a retro editorial inspired by Levi’s Vintage Clothing. We decided to take it one step further and use the collection to style four different outfits that take cues from American and Levi’s history.
During this decade of political turmoil and unrest, fashion may very well have been a quietly welcome constant. To channel the spirit of the times, don authentic 1944 Levi’s 501 Jeans with the era-vetted Crew Sweatshirt and Homerun Suedette. Finish the look with the Reversible Leather Jacket, worn whichever way suits your fancy.
Sock hops were in full swing, DNA was discovered, Elvis gyrated on Ed Sullivan and the first modern credit card was swiped. Ah, the 1950s. Just step out in the 1954 Levi’s 501 Jeans paired with the Sportswear T-shirt and Crew Sweatshirt to exude spot-on baby boomer style. Don’t forget to finish it off with the star-spangled ‘50s Levi’s Western Shirt.
Welcome to the Age of Aquarius. From Warhol’s iconic soup cans to the British Invasion and the continuation of the Civil Rights Movement, it was a time of national change. Kit yourself out in prime ’60s style with the 1962 551Z Jeans, Striped T-Shirt, Chambray Shirt and butter-soft Suede Bomber Jacket. Keep the cuffs of your denim rolled for a truly authentic look.
This time of national flux brought the break-up of The Beatles, Kent State’s tragic shooting, and the birth of the first test tube baby. Tap into the sartorial preferences of the era with Levi’s 1970s Customized Bell Bottoms. Top it off with a graphic print sweatshirt and the intentionally faded denim button-up. Complete your look with the brand’s own Orange Tab Denim Tote. Voila, ‘70s all the way.
You can shop Levi’s Vintage Clothing online.
Photography: Mattias Bjorklund
Styling: Atip W