Parabellum has a strong heritage angle that is working. Their ability to tap into the legacy of the American prairie has landed them in retailers like Colette and Bergdorf Goodman. More recently, it also earned them a visit from photographer, author and illustrator Todd Selby of The Selby. Having published three photographic books and worked on ad campaigns and collaborations with Louis Vuitton, Nike, Fendi and more, Selby’s eye for capturing the heart of a moment into a photograph has taken him into the homes, businesses and studios of many, many creatives.
Parabellum’s founders Mike Feldman and Jason Jones describe Selby’s photographs of their workspace as “poignantly capturing the form and function of what we do.” That’s pretty high praise. Visit The Selby to see more of the beautiful imagery for yourself.